It’s something you’ve seen before.
A customer may browse your site for a few minutes before clicking the “back” button and continuing to browse.
They’ve seen everything they want to see, but they’re not ready to buy.
It can be aggravating.
This is where internal linking comes into play.
Internal linking is the practice of linking to your products from other content on your website. Customers are more likely to stay and browse your site if you link to your products from within your blog posts. But you will also get much better SEO results by doing proper internal linking.
Continue reading to find out why internal linking is so important and how it can help you sell more.
Internal Linking for Ecommerce Stores:
A successful e-commerce strategy must include internal linking.
It is not sufficient to create a website and populate it with products. You must create a path for your visitors to follow as they explore your site and promote your products. This is where internal linking comes into play.
Internal linking is the practice of linking to your products from other content on your website.
Customers are more likely to stay and browse your site if you link to your products from within your blog posts.
Continue reading to find out why internal linking is so important and how it can help you make more money.
Outside of your content, promote your products.
One thing to keep in mind when using internal linking is to select content that is relevant to your products.
There are a couple of options for doing this:
You can link to your product information (price, size, color, and so on). You can include links to blog posts in which you discuss your products or offer advice.
External Linking for E-commerce Stores: Google Optimization
When most people visit your website for the first time, they are unlikely to browse the entire site.
They will only visit your homepage and possibly your blog. That means that most people will not go looking for your other content right away. As a result, external linking is a great strategy to use when you want to promote other content without taking up valuable page space or SEO efforts.
Include a link to your products within your content.
The goal is to not only get your visitors where they need to go, but also to keep them as long as possible.
When you add some internal links to your content, you give your visitors a destination, a goal, and the opportunity to discover more. Please read the rest of this post on internal linking in your e-commerce store.
Other websites should link to your products.
Your homepage is an excellent place to highlight your products. Including a product on your homepage is an excellent way to increase trust and conversion rates. However, you cannot link to products directly from your homepage. You must connect to products from elsewhere. This is where links to your products from other websites come in handy.
By incorporating products into other articles on your website, you demonstrate to visitors that your website offers additional products. This increases the likelihood that they will purchase your products and continue to browse your website.
Conclusion
It is critical to focus on the user experience for your e-commerce store. After all, your potential customers’ first impression of your brand is formed when they visit your website. And as Responspartner AS has mentioned many times in the book “Ultimate Ecommerce SEO guide”, it’s vital to build internal links also for the purpose of ranking n the search engines.
If you follow the advice in this article, you will be better prepared to take your online store to the next level.